Seth Kornfeld | Design & Strategy

I design digital tools and spaces for humans.

Work

The Rowena Group

Sauce Usage Analytics

“Our new analytics designs received a positive response from users. Increased usage demonstrated how informed improvements can help our customers. Our roadmap became a company priority.”

Sauce Proxy Diagnostics

The Sauce Customer Support Team was generous with their time in helping us understand proxy troubleshooting. And they were pleased with the output of our collaboration. “This will address 80% of our ZenDesk tickets.”

Sauce Visual Testing

“Visual immediately saw an uptick in usage. Average daily snapshots increased from 400 to 5,800, indicating that users were adding Visual to their test plans at scale.”

Sauce Design System

“We created a set of Figma components to cover our basic needs. As a result, our new designs took significantly less time to create and were aligned across all product teams.”

Specification Development

“This project was a large undertaking. Much of the UX meant to make users’ lives easier was not realized in the first release. It took many feedback sessions and subsequent releases to reach an acceptable level of usability.”

Part of a HCI graduate program at the University of Washington, our assignment was to design for good. Our team wanted to address child obesity by helping young people take charge of their diets, their health, and their lives.

Website Redesign

“Members ranked the new Bluetooth website as the most improved aspect of the organization and was the number one reason for an overall 6% increase in member satisfaction.”

Mozy File Restore

“There was a 30% reduction in support tickets in the first month after launch compared to the previous six months. Not bad.”

Sauce Design System

“We created a set of Figma components to cover our basic needs. As a result, our new designs took significantly less time to create and were aligned across all product teams.”

Specification Development

“This project was a large undertaking. Much of the UX meant to make users’ lives easier was not realized in the first release. It took many feedback sessions and subsequent releases to reach an acceptable level of usability.”

Sauce Usage Analytics

“Our new analytics designs received a positive response from users. Increased usage demonstrated how informed improvements can help our customers. Our roadmap became a company priority.”

Sauce Visual Testing

“Visual immediately saw an uptick in usage. Average daily snapshots increased from 400 to 5,800, indicating that users were adding Visual to their test plans at scale.”

Sauce Proxy Diagnostics

The Sauce Customer Support Team was generous with their time in helping us understand proxy troubleshooting. And they were pleased with the output of our collaboration. “This will address 80% of our ZenDesk tickets.”

The Rowena Group

Website Redesign

“Members ranked the new Bluetooth website as the most improved aspect of the organization and was the number one reason for an overall 6% increase in member satisfaction.”

Part of a HCI graduate program at the University of Washington, our assignment was to design for good. Our team wanted to address child obesity by helping young people take charge of their diets, their health, and their lives.

Mozy File Restore

“There was a 30% reduction in support tickets in the first month after launch compared to the previous six months. Not bad.”

About

Seth D. Kornfeld
Product Design & Strategy

I am a strategic thinker who helps product teams explore problem spaces, drawing on team members’ different perspectives and insights to create clarity of vision, define shared objectives, and forge a path towards success. For over 20 years I have enjoyed synthesizing user needs and business objectives into successful solutions.

Expertise:

Discovery Workshops
Stakeholder Interviews
Strategy Development
User Interviews
Persona Development

Journey Mapping
Information Architecture
Information Visualization
Concept Development
Usability Testing